Knowing how, when, and what to post to each social media channel can be daunting. Even the savviest marketers have to plan out social content calendars to stay active and relevant with followers. The key to engaging your audience is posting on a regular basis and providing a variety of content to pique their interest.

Use our social media checklist as a guide to creating weekly social sharing goals that work for your company.

Following the 4-1-1 Rule is a great way to ensure you aren’t bombarding your followers with too much “salesy” information. Your social media posts are constantly establishing your public voice. Take advantage of Facebook, Twitter, Instagram, and any other avenue that suits your business, and seize the opportunity for people to get to know what your company is all about, what inspires you, and what makes you an expert in your field. And, of course, let them know about that big sale you have coming up.